Biography: 

Matthias is the Marketing Lead at Freshape, driving brand strategy, go-to-market initiatives, and communications to position the company as a leader in sustainable natural fiber reinforcements and material innovations. He focuses on raising awareness of eco-conscious materials and tools that enable industries and creators to develop the next generation of sustainable products. With 15 years of expertise in branding, business strategy, digital marketing, and industry engagement, Matthias plays a key role in shaping Freshape’s market presence and industry influence. At JEC World 2025, he looks forward to engaging with industry leaders, innovators, and partners to explore how sustainable materials can redefine the future of composites and manufacturing.

About Freshape:

Freshape harnesses nature-inspired technologies and off-grid solutions to empower sustainable living for everyone. Our mission is to develop and provide sustainable solutions for a greener future. Our Materials Division is revolutionizing bio-based composites with HiWood, the world’s first natural wood fiber paper reinforcement. 100% bio-based, biodegradable, and recyclable, HiWood combines sustainability with high performance. Naturally lightweight yet exceptionally strong, it provides an innovative alternative to traditional structural materials. Engineered as thin paper sheets or prepreg paper, HiWood-reinforced composites achieve a Young’s modulus exceeding 40 GPa and a flexural strength of approximately 450 MPa, while maintaining a density of around 1.3 g/cm³. This exceptional mechanical performance positions HiWood as a viable alternative to conventional structural materials like steel and aluminum. From automotive and aerospace to sporting goods and furniture, HiWood is paving the way for a new era of sustainable, high-performance materials.