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Alex HUNGER

Alex HUNGER

Sports Equipment Optimization Specialist, Sport Dynamics Lab by Attitude
Andorra

Biography:

I am an expert in sports equipment optimization, with over 20 years of experience in product design, R&D, and project management. My work focuses on dynamic testing and composite materials, collaborating with top brands in cycling, skiing, snowboarding, and surfing. As the founder of Sport Dynamics Lab, based in Andorra, I developed patented technology for non-destructive dynamic testing, creating a bridge between lab measurements and real-world data. By combining lab protocols with IMU and GPS sensor data, I analyze how equipment interacts with the athlete and terrain. My goal is to help manufacturers design better-performing, more sustainable products through tailored testing protocols and data-driven insights. I’m passionate about transforming sports sensations into actionable data and advancing the understanding of dynamic behavior in sports equipment.

About Sport Dynamics Lab:

Sport Dynamics Lab specializes in dynamic analysis to optimize the design, performance, and sustainability of sports equipment. Based in Andorra, we combine real-world data and laboratory testing to deliver actionable insights. Our methodology integrates five key phases: Rider Test – Capturing athlete feedback. Sport Monitoring – Collecting precise real-world IMU and GPS data. Dynamic Testing Lab – Measuring equipment behavior in controlled conditions. Data Analytics – Transforming raw data into insights. Informed Decision-Making – Enhancing design, performance, and sustainability. With patented non-destructive testing technology, we help brands and federations validate equipment, develop prototypes, and improve product quality. Sport Dynamics Lab bridges the gap between lab and field, enabling data-driven decisions for better performance and innovation.

Sessions